Victor experienced the loss of his daughter, Antonella, a day before her due date. He fell into a long period of depression. With the help of therapy, Victor started to smile again. He found that flowers brightened people’s faces. He wanted to honor Antonella through flowers, to create joy – something he thought he’d never find again. He wanted to think of Antonella every time he saw a flower. So he opened up a flower shop and called it Tonella’s. For every bouquet that he sells, he sells moments of happiness.